Negotiation
Why most software deals aren’t market competitive
Software vendors know exactly what a customer pays for a comparable license elsewhere. The buyer usually doesn’t. This information gap costs enterprise organizations up to tens of percent of their software budget. SoftVaro helps you gain clarity on this.
Our approach: market data + transparency
SoftVaro works for the buyer — the one who pays, decides. We have live market data from 10,000+ software vendors: what comparable organizations pay, which discounts are realistic, and where room for negotiation exists in each contract. With this knowledge, we engage with the software vendor. You stay in the background or join the conversation, whichever suits you.
Six reasons why enterprise organisations engage SoftVaro
Six reasons organisations engage SoftVaro instead of negotiating themselves or buying via a reseller.
Live market data
We know what comparable enterprise organisations pay for the same licenses. That’s your starting point.
100% Independent
We work for the buying party. No hidden agendas, no surprises afterwards.
You save time
We do the hard work, you decide. No endless email exchanges with software vendors.
One fixed point of contact
SoftVaro acts as one central point of contact for all your software licensing needs.
Full transparency
Transparent about approach, justification, and results. You see our methodology and outcomes per contract.
Proven results
On average 8-20% savings on software renewals, especially when contracts haven’t been renegotiated for a long time.
This is what a negotiation trajectory looks like
Analysis of the current contract
You provide the contract or quote. We analyse the terms, prices, and possible improvements.
Benchmark against market data
We compare against our 10,000+ software vendors. You see where there’s room to negotiate a new deal.
Strategy determination
Together we determine the strategy: where the priorities lie, which arguments we use, who conducts the talks.
The negotiation
We take over the conversation with the software vendor. You stay in the background or join in.
End result
You receive a sharp contract with better terms.
Which software vendors do we negotiate with?
From Tier 1 platforms to Tier 3 niche tools. Access to 10,000+ software vendors in our market data.
Adobe, Autodesk
Large vendors with complex licensing structures. This is where our market data adds the most value.
VMware (Broadcom)
Accelerated in infrastructure software. Traditionally tough negotiations where preparation is crucial.
Atlassian, Zoom, Figma
Collaboration and productivity tools where the price per user quickly rises with scale.
Palo Alto, CrowdStrike
Endpoint protection and firewall vendors. Complex contracts, lots of negotiation room.
Microsoft Enterprise
Long-term contracts with many seats. This is where we consistently achieve the most savings.
Tier 3 specialists
Niche tools and department software where you have little comparison material yourself.
Frequently Asked Questions
How much can I save?
That varies per contract and industry. On average, we see 8-15% savings on long-tail renewals, often more on contracts not reviewed for a long time. After analysis, we provide you with a realistic estimate.
What does it cost?
We work with a performance fee: you pay a percentage of the actual savings achieved. No savings, no fee. Specific terms are discussed upfront.
When should I engage you?
As early as possible. Ideally 3 to 6 months before renewal, giving the software vendor the best room to negotiate. But we can also help last-minute, though results will then be smaller.
Do I conduct the talks myself or do you?
You decide. We can take over the entire process or act as advisors in the background while you conduct the talks yourself. Many clients choose a hybrid: we prepare, you sign.
How do you handle confidentiality?
Contract information is stored confidentially and not shared with other clients or parties.
One renewal to prove it.
Check your next renewal within 48 hours.